SILSILAD (Documentary Film)

SILSILAD (Documentary Film) Our team at Mao|Marketing has tirelessly spent hundreds of hours in the production of our latest documentary SILSILAD. This documentary is a unique and has delivered its message in a non traditional methods, yet continuously entertaining...

Documentary (East Africa 2015)

Our team has traveled to East Africa to film this documentary. It was one of the most adventurous projects we have ever experienced. Witnessing the war-torn villages of Africa and the suffering of the locals has helped our team appreciate the lifestyle we have here in...

Target closing down all Stores in Canada

And that's it folks, after just 2 years, the Minneapolis-based Company, Target is ceasing all Canadian operations. In the next year, all 133 Canadian stores will be shut down after an unsuccessful attempt with us. My thoughts. It's hard to overstate what a disaster...

Manipulating the Crowd

Many consumers tend to fast-forward passed the hundreds of advertising presented on their path daily. However those same consumers are happy spectators when it comes to entertainment such as a nice show, a game, a challenge and etc. So what's the catch? Smart...

Consumer Perception

Consumers act and react on the basis of their perceptions, and most of the time not on the basis of objective reality. You see, for each person "reality" might be totally personal and different based on a person's needs, wants, values, and personal experiences. Thus...

Multi-Level Marketing- Delusion or not?

Multi-level marketing, sometimes referred to as "network marketing", may not always be as "evil" and unproductive as some may think. A business venture in which you have more control over your destiny, almost like that "wild wild west" type of environment. Although we...

Mao|Marketing in Africa!

After our successful Documentary run  last year, Mao|Marketing has been invited to Somalia by top NGO - SATG (Somali Agriculture Technical Group) for a more in-depth and on-the-field visual on the current  agricultural condition of Somalia. That's right! Our second...

Ethical Decisions

When making entrepreneurial decisions, ethical considerations should always be at the forefront of our criterion. And although there are no clear-cut ways to differentiate from ethical and unethical decision making, there are 3 main questions to consider. These 3...

Consumer Behavior – Post Purchase.

Apart from the challenge of satisfying a customer or a client is the challenge of establishing and maintaining that thin line of trust. Believe me when I say, one angry customer can ruin your entire company—and not necessarily in the courtroom. According to Nielsen’s...

Inbound Marketing

For years the idea of “marketing your company” has been channeled via the outbound approach; Companies would “rent” or “buy” attention through flyers, cold-calling, spam, telemarketing and other annoying means of traditional advertising. If you’re still roaming...

Personal vs Brain Preferences

Is it true the fact that "The mind knows not what the tongue wants?" or the other way around. A study conducted by a Dutch designer Merel Bekking along with scientists in Amsterdam has shown a contradiction between people's preferences (what they seem to like) vs what...

Did you ever get BAM’d by the Decoy Effect?

Have you ever been presented two products of the same model? 1. Expensive                                                                                        2. Cheaper Now you're scratching your head - of course the rule is "Bang for your buck". Then you suddenly...

Beacon Technology!

Beacon is a small module that transmits data to your smart phones. It detects ‘smart’ devices nearby and automatically sends pre-programmed data to your phones or tablets. This Beacon technology can be used for many purposes. However, the objective for this module is mainly for Marketing.

Milk Music!

Samsung has recently launched its new music service called “Milk Music”. Milk Music? What’s up with this name? What is the connection of “Milk” with music streaming services?

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