Inbound Marketing

Inbound Marketing

For years the idea of “marketing your company” has been channeled via the outbound approach; Companies would “rent” or “buy” attention through flyers, cold-calling, spam, telemarketing and other annoying means of traditional advertising. If you’re still roaming...
Beacon Technology!

Beacon Technology!

Beacon is a small module that transmits data to your smart phones. It detects ‘smart’ devices nearby and automatically sends pre-programmed data to your phones or tablets. This Beacon technology can be used for many purposes. However, the objective for this module is mainly for Marketing.

Milk Music!

Milk Music!

Samsung has recently launched its new music service called “Milk Music”. Milk Music? What’s up with this name? What is the connection of “Milk” with music streaming services?