Inbound Marketing

Inbound Marketing

For years the idea of “marketing your company” has been channeled via the outbound approach; Companies would “rent” or “buy” attention through flyers, cold-calling, spam, telemarketing and other annoying means of traditional advertising. If you’re still roaming...
Personal vs Brain Preferences

Personal vs Brain Preferences

Is it true the fact that “The mind knows not what the tongue wants?” or the other way around. A study conducted by a Dutch designer Merel Bekking along with scientists in Amsterdam has shown a contradiction between people’s preferences (what they...
The Rise of Wireless Money

The Rise of Wireless Money

Thanks to the digital revolution, how money changes hands has been changing. Read more to see how far we’ve come, and how wireless technology will change how we will pay at the checkout in the near future.