Consumer Behavior – Post Purchase.

Consumer Behavior – Post Purchase.

Apart from the challenge of satisfying a customer or a client is the challenge of establishing and maintaining that thin line of trust. Believe me when I say, one angry customer can ruin your entire company—and not necessarily in the courtroom. According to Nielsen’s...
Did you ever get BAM’d by the Decoy Effect?

Did you ever get BAM’d by the Decoy Effect?

Have you ever been presented two products of the same model? 1. Expensive                                                                                        2. Cheaper Now you’re scratching your head – of course the rule is “Bang for your...