Manipulating the Crowd

Manipulating the Crowd

Many consumers tend to fast-forward passed the hundreds of advertising presented on their path daily. However those same consumers are happy spectators when it comes to entertainment such as a nice show, a game, a challenge and etc. So what’s the catch? Smart...
Consumer Perception

Consumer Perception

Consumers act and react on the basis of their perceptions, and most of the time not on the basis of objective reality. You see, for each person “reality” might be totally personal and different based on a person’s needs, wants, values, and personal...
Ethical Decisions

Ethical Decisions

When making entrepreneurial decisions, ethical considerations should always be at the forefront of our criterion. And although there are no clear-cut ways to differentiate from ethical and unethical decision making, there are 3 main questions to consider. These 3...
Consumer Behavior – Post Purchase.

Consumer Behavior – Post Purchase.

Apart from the challenge of satisfying a customer or a client is the challenge of establishing and maintaining that thin line of trust. Believe me when I say, one angry customer can ruin your entire company—and not necessarily in the courtroom. According to Nielsen’s...