Inbound Marketing

Inbound Marketing

For years the idea of “marketing your company” has been channeled via the outbound approach; Companies would “rent” or “buy” attention through flyers, cold-calling, spam, telemarketing and other annoying means of traditional advertising. If you’re still roaming...
How does a search engine work?

How does a search engine work?

This is the first installment of a blog series explaining “What Search Engine Optimization (SEO) is”. In this blog, we give a brief introduction of how a search engine works.