When Is it Ok To Be A Copycat?
Marketing strategies are always influenced by other strategies. No harm in that right? But what happens when the exact same strategy is used? Is it considered plagiarism? Is it morally right? Is it okay to be a copycat?
LG HDTV does it again!
LG does it again with its new creative Ad prank! This time, its not situated in an elevator, rather in a office setting while job applicants have their interviews conducted.
Belize Tourism flips the script on Breaking Bad
Belize Tourism Board gets an opportunity to create a whole marketing campaign over a reference made by the actors of the popular series Breaking Bad.
Effects of World Cup & Olympics on Brazil’s Economy
Since winning the bids to host the World Cup and the Summer Olympics, Brazil has since went on an economic unrest, preparing to accommodate the tidal-wave of tourists about to hit territory.
The Future Of Cars?
For years they have been trying to build an automobile that would protect the environment and still be a great looking machine. One company looks like they’re on the rise.
Android… Google’s not so Secret Weapon
In 2008, Google devised the ultimate marketing strategy to ensure their prosperity.
Where do we draw the line on Alcohol Ads?
In a recent article from The Globe and Mail, studies show an increase in underage drinking. There is a correlation between alcohol advertising and underage drinking which results in questioning the regulations imposed on alcohol advertising.
Customer Service
Customer service is the heart of every company. Without the satisfaction of a customer, no business goals would be reached. But what does it take to achieve customer satisfaction?
Web 3.0 Semantics
What is semantic technology, and how semantic technology is affecting the way people find both goods and services.
