Whether in popular songs, television commercials, magazines, Internet, radio, and in almost all sorts of advertising mediums, the media is overflowing with alcohol ads. We have been exposed to it so many times that we perceive it as a normal thing, but are we aware that our children are constantly being exposed to these ads? Do we consider the negative impacts it could have on them?
Based on a recent article in The Globe and Mail, research finds that alcohol advertisements push underage girls to drink more. Through the lavish, fun, and “cool” lifestyles in the media, along with the pretty models displaying certain forms of beauty that young girls are susceptible to, the chances that minors become attracted to these ads are high. Alcohol ads are more of a concern for the female youth because the biological process involved is much different than for male youth. Moreover, further research shows that alcohol consumption for underage girls has increased more than 14% since 2003. Furthermore, a study was conducted for kids that are exposed to alcohol advertising in grade 7, that admit to liking what they see in advertisements. These kids are more likely to have severe alcohol consumption problems by the tenth grade. 
By being aware of the influence alcohol ads have on young kids, should there be a re-evaluation of alcohol advertising regulation? Should there be warning labels on Alcohol packaging similar to tobacco packages?
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