I don’t need you I need your brain
Businesses can easily keep track on what consumers buy, however, answering the “why” is a bit more challenging.
Manipulating the Crowd
Many consumers tend to fast-forward passed the hundreds of advertising presented on their path daily. However those same consumers are happy spectators when it comes to entertainment such as a nice show, a game, a challenge and etc. So what’s the catch? Smart...
Consumer Perception
Consumers act and react on the basis of their perceptions, and most of the time not on the basis of objective reality. You see, for each person “reality” might be totally personal and different based on a person’s needs, wants, values, and personal...
Multi-Level Marketing- Delusion or not?
Multi-level marketing, sometimes referred to as “network marketing”, may not always be as “evil” and unproductive as some may think. A business venture in which you have more control over your destiny, almost like that “wild wild...
Ethical Decisions
When making entrepreneurial decisions, ethical considerations should always be at the forefront of our criterion. And although there are no clear-cut ways to differentiate from ethical and unethical decision making, there are 3 main questions to consider. These 3...
