Be Different or Die
“Because we’re only number two in rent-a-cars, we try harder” – Avis “You don’t have to be Jewish to enjoy Levy’s Jewish rye bread” – Levy’s Rye Bread Businesses often think too hard to determine “what makes them different than the rest”. An honest method to...
SILSILAD (Documentary Film)
SILSILAD (Documentary Film) Our team at Mao|Marketing has tirelessly spent hundreds of hours in the production of our latest documentary SILSILAD. This documentary is a unique and has delivered its message in a non traditional methods, yet continuously entertaining...
Recent Viral Video
In this recent video produced for our client, fulfills the satisfaction of feeling. Writer Simon Sinek explains that there are three major areas of the brain. The outer renal cortex and two inner areas called the limbic brain.
I don’t need you I need your brain
Businesses can easily keep track on what consumers buy, however, answering the “why” is a bit more challenging.
Internet.org: Good or Bad?
Documentary (East Africa 2015)
Our team has traveled to East Africa to film this documentary. It was one of the most adventurous projects we have ever experienced. Witnessing the war-torn villages of Africa and the suffering of the locals has helped our team appreciate the lifestyle we have here in...
Target closing down all Stores in Canada
And that's it folks, after just 2 years, the Minneapolis-based Company, Target is ceasing all Canadian operations. In the next year, all 133 Canadian stores will be shut down after an unsuccessful attempt with us. My thoughts. It's hard to overstate what a disaster...
Manipulating the Crowd
Many consumers tend to fast-forward passed the hundreds of advertising presented on their path daily. However those same consumers are happy spectators when it comes to entertainment such as a nice show, a game, a challenge and etc. So what's the catch? Smart...
Consumer Perception
Consumers act and react on the basis of their perceptions, and most of the time not on the basis of objective reality. You see, for each person "reality" might be totally personal and different based on a person's needs, wants, values, and personal experiences. Thus...