For the last few decades, the Canadian Wireless Industry has been dominated by the likes of Bell, Rogers, and Telus. This tri-oligopoly have since remained firm in raising the barriers for new players.
Since the Government of Canada announced to make a more competitive Wireless Sector, many new wireless providers such as Mobilicity and Public Mobile have yet to penetrate the market. The fact of the matter is that despite new entrants trying to spearhead into the market, they have yet to make even a dent against the “Big 3”.
An Exception…
Since WIND Mobile first launched in December of 2009, it has stood firm in challenging the likes of Bell, Telus, and Rogers with its sweet deals, eliminating customer frustration with its no-service-charges and contract-free deals.
The need for internet around the world today has reached the priority level of food and air. WIND Mobile takes advantage of this necessity by offering its customers unlimited data for a very low price. $40.00/month gives you unlimited data, unlimited texts, and unlimited calling. None of the “Big 3” have ever been able to offer this as a start-up plan to all customers. A deal like this at Rogers or Bell would require over 3 years of customer loyalty plus many pestering phone calls.
Many young Canadians see WIND Mobile as their saviour in the Canadian Wireless Industry. For years the “Big 3” have become notorious with young Canadians for leaving them feeling powerless and broke. WIND offers the youth more control; the ability to scrap irrelevant services and be contract-free. The last thing a young person wants is to be pushed in a corner with a fat, annoying bill, because chances are, they’re going to react unwisely and refuse to pay that bill regardless of whether they will be put in collections of not. WIND’s marketing strategy avoids these problems by giving the youth more command and ownership over their cellphone services. In fact their whole marketing campaign is based on giving control back to consumers and encouraging consumer input, criticism, and feedback.
Angry Client: “Hey Rogers, I’m leaving you for Fido.”
Agent: “But we own Fido Sir…”
Of course, in the end, there are always limitations to new firms in the marketplace—especially when you’re surrounded by giants. But with time, WIND mobile has great potential for improvement. There is an awakening and a push for alternatives in the wireless industry. Share your input. This oligopoly in the Canadian Wireless Market has been going on for far too long. We need change!
