Manipulating the Crowd

Manipulating the Crowd

Many consumers tend to fast-forward passed the hundreds of advertising presented on their path daily. However those same consumers are happy spectators when it comes to entertainment such as a nice show, a game, a challenge and etc. So what’s the catch? Smart...
Consumer Perception

Consumer Perception

Consumers act and react on the basis of their perceptions, and most of the time not on the basis of objective reality. You see, for each person “reality” might be totally personal and different based on a person’s needs, wants, values, and personal...