Is it true the fact that “The mind knows not what the tongue wants?” or the other way around.
A study conducted by a Dutch designer Merel Bekking along with scientists in Amsterdam has shown a contradiction between people’s preferences (what they seem to like) vs what they actually like according to an MRI scan of their brain. This is a very interesting finding which may throw away many traditional marketing surveys of the ideal product preferences. According to the study, when people were asked to pick a color, material and shapes open or closed, as a group people picked blue, wood and round, open shapes. But according to the brain’s MRI results, their choices were red, plastic and organic, closed shapes.