We have seen many viral videos around social media platforms. They usually get to us through friends or family members that find it funny, interesting then share it with others. However an interesting fact is that many “viral” videos were initially not intended to be circulated virally. The producers of such videos often say: “if we knew this was going to become a viral video, we would have done a better job.”
An example of this would be the Indian Headshake Video that has gained popularity on Youtube. This video has had over 1 million views in a week on Youtube and was also recently featured on BBC.
What do viral videos mean in the Marketing World?
Videos that circulate through media sharing platforms and become popular in a short period of time are often referred to as “viral videos.” Many of these videos convey their message in a humorous form and can also be related to by millions of viewers. The marketing industry is using this technique to create innovative approaches on how ads are done, whether it may be through a commercial or billboard. Consumers should find your promo Ad entertaining, funny and interesting – at the same time linking it to a strategy that showcases why they should buy your product or service.
Atheno Hummus has done it well.