Multi-Level Marketing- Delusion or not?
Multi-level marketing, sometimes referred to as "network marketing", may not always be as "evil" and unproductive as some may think. A business venture in which you have more control over your destiny, almost like that "wild wild west" type of environment. Although we...
Mao|Marketing in Africa!
After our successful Documentary run last year, Mao|Marketing has been invited to Somalia by top NGO - SATG (Somali Agriculture Technical Group) for a more in-depth and on-the-field visual on the current agricultural condition of Somalia. That's right! Our second...
Ethical Decisions
When making entrepreneurial decisions, ethical considerations should always be at the forefront of our criterion. And although there are no clear-cut ways to differentiate from ethical and unethical decision making, there are 3 main questions to consider. These 3...
Consumer Behavior – Post Purchase.
Apart from the challenge of satisfying a customer or a client is the challenge of establishing and maintaining that thin line of trust. Believe me when I say, one angry customer can ruin your entire company—and not necessarily in the courtroom. According to Nielsen’s...
Inbound Marketing
For years the idea of “marketing your company” has been channeled via the outbound approach; Companies would “rent” or “buy” attention through flyers, cold-calling, spam, telemarketing and other annoying means of traditional advertising. If you’re still roaming...
Personal vs Brain Preferences
Is it true the fact that "The mind knows not what the tongue wants?" or the other way around. A study conducted by a Dutch designer Merel Bekking along with scientists in Amsterdam has shown a contradiction between people's preferences (what they seem to like) vs what...
Did you ever get BAM’d by the Decoy Effect?
Have you ever been presented two products of the same model? 1. Expensive 2. Cheaper Now you're scratching your head - of course the rule is "Bang for your buck". Then you suddenly...
How Apple’s Touch ID Will Rule the Checkout
Apple’s Touch ID will soon be available to 3rd party software developments. Will this technology be utilized to promote secure electronic commerce?
Beacon Technology!
Beacon is a small module that transmits data to your smart phones. It detects ‘smart’ devices nearby and automatically sends pre-programmed data to your phones or tablets. This Beacon technology can be used for many purposes. However, the objective for this module is mainly for Marketing.
