Consumer Perception
Consumers act and react on the basis of their perceptions, and most of the time not on the basis of objective reality. You see, for each person “reality” might be totally personal and different based on a person’s needs, wants, values, and personal...
Multi-Level Marketing- Delusion or not?
Multi-level marketing, sometimes referred to as “network marketing”, may not always be as “evil” and unproductive as some may think. A business venture in which you have more control over your destiny, almost like that “wild wild...
Can Superman Really Save Gillette?
Gillette has recently released a new marketing campaign featuring the Man of Steel, hoping to engage a new set of consumers to help increase sales. However, the newly founded Dollar Shave Club is taking the lead with their hilarious ad campaign. Can Gillette keep up?
