Be Different or Die

Be Different or Die

Avis “Because we’re only number two in rent-a-cars, we try harder” – Avis Levy’s Rye Bread “You don’t have to be Jewish to enjoy Levy’s Jewish rye bread” – Levy’s Rye Bread Businesses often think too hard to determine “what makes them different than the rest”. An...
Consumer Behavior – Post Purchase.

Consumer Behavior – Post Purchase.

Apart from the challenge of satisfying a customer or a client is the challenge of establishing and maintaining that thin line of trust. Believe me when I say, one angry customer can ruin your entire company—and not necessarily in the courtroom. According to Nielsen’s...
Did you ever get BAM’d by the Decoy Effect?

Did you ever get BAM’d by the Decoy Effect?

Have you ever been presented two products of the same model? 1. Expensive                                                                                        2. Cheaper Now you’re scratching your head – of course the rule is “Bang for your...