Inbound Marketing
For years the idea of “marketing your company” has been channeled via the outbound approach; Companies would “rent” or “buy” attention through flyers, cold-calling, spam, telemarketing and other annoying means of traditional advertising. If you’re still roaming...
Personal vs Brain Preferences
Is it true the fact that “The mind knows not what the tongue wants?” or the other way around. A study conducted by a Dutch designer Merel Bekking along with scientists in Amsterdam has shown a contradiction between people’s preferences (what they...
Did you ever get BAM’d by the Decoy Effect?
Have you ever been presented two products of the same model? 1. Expensive 2. Cheaper Now you’re scratching your head – of course the rule is “Bang for your...
Beacon Technology!
Beacon is a small module that transmits data to your smart phones. It detects ‘smart’ devices nearby and automatically sends pre-programmed data to your phones or tablets. This Beacon technology can be used for many purposes. However, the objective for this module is mainly for Marketing.
Milk Music!
Samsung has recently launched its new music service called “Milk Music”. Milk Music? What’s up with this name? What is the connection of “Milk” with music streaming services?
